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Rebel Public Relations
At Rebel Public Relations we understand that one of the most effective methods to communicate and relate to the market is through public relations. It is powerful and, once things are in motion, it is the most cost effective of all promotional activities.
Public relations is often confused with advertising but public relations is actually the opposite of advertising. In advertising you have to pay for your message to be placed in a newspaper, TV, or radio spot. But, unlike advertising, public relations seeks to inform, educate and persuade to action. It’s also not marketing. Public relations is a planned effort to influence opinion. While advertising is what you say about yourself, public relations is what you influence others to say about you.
Public relations is not, however, a miracle worker. It will not immediately drive business to your door and it will not overcome shoddy business practices.
At Rebel Public Relations we have over 25 years of corporate and political experience in public relations. We understand that effective public relations is dependent on the ability to choose the right channel for the right target group at the right time. Effective public relations is more than just knowing who your audience is, where they are and what media they prefer. Knowing what motivates, inspires, annoys, and what makes them happy and sad is also key.
One of the keys to the success of Rebel Public Relations has been the building and maintaining of mutually beneficial relationships with the media. This is a process that takes time but has been proven to be hugely beneficial to our clients getting recognition through traditional media channels.
Rebel Public Relations is a boutique public relations firm dedicated to the success of our clients!
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